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Career paths for business majors

Accounting and finance

If you thrive while crunching numbers, analyzing budgets or crafting long-term financial strategies, consider a career in accounting or finance. In these fields, you support individuals and organizations in managing their resources, planning for the future and mitigating potential risks. Since professional accounting and financial expertise are needed in virtually every industry, working in these sectors offers steady employment and an above-average salary.

• specialize in maintaining detailed financial records to ensure companies and individuals adhere to regulations, pay taxes and operate in a fiscally and ethically responsible manner.
  • Median annual salary: (BLS 2025)
  • Employment outlook:  (BLS 2025)
  • Data Source: Bureau of Labor Statistics, Accountants and Auditors (2025)

Because of its necessity, the accounting field offers strong upward mobility opportunities. Many accounting majors assume advanced management and executive positions, which offer increased earning potential and career growth.

• oversee organizations’ financial operations. They use their expertise to prepare financial reports and projections, manage expansive budgets, and make strategic decisions to improve companies’ profits and investments. 
  • Median annual salary:  (BLS 2025)
  • Employment outlook:  (BLS 2025)
  • Data Source: Bureau of Labor Statistics, Financial Managers (2025)

B.S.B.A. programs like �龱����’s accounting and finance majors build a strong theoretical foundation and target skill development by providing crucial hands-on learning opportunities. With the experience you gain through traditional coursework and internships and co-op placements, you emerge ready to deliver data-driven solutions and enhance fiscal management.

Business analytics and information technology (IT) management

Data is the currency of business. Executives and innovators use it to strategize, enhance efficiency and reduce waste, improve a product or customer experience, and anticipate challenges. Professionals with specializations in IT ensure that organizations protect their data, networks and systems. Gaining the technical skills needed for business analytics and information technology management makes you a highly marketable professional and an asset to any organization.

• monitor the security of companies’ computer networks and systems, develop strategies to enhance protection and respond to security threats.
  • Median annual salary: 
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  • Data Source: Bureau of Labor Statistics, Information Security Analysts (2025)
• work in a broad range of industries. Using mathematical modeling, specialized software and statistical approaches, they gather and interpret data to identify organizational problems and craft solutions that boost productivity.
  • Median annual salary: 
  • Employment outlook: 
  • Data Source: Bureau of Labor Statistics, Operations Research Analysts (2025)

The B.S.B.A. in Business Analytics and the information technology management major deliver an interdisciplinary business education focused on transforming data into actionable insights and integrating practical technological solutions. While each business major has specialized learning opportunities, both deepen your critical thinking, analytical reasoning, and technical skills, establishing you as a competitive candidate.

Entrepreneurship

To excel as an entrepreneur, you need well-rounded business knowledge and a versatile skill set. Obtaining a B.S.B.A. degree delivers the comprehensive education necessary to effectively plan, build and operate your business, whatever it may be. 

While entrepreneurs’ employment outlook and earning potential are more challenging to estimate since these ventures span all industries, the U.S. Department of the Treasury reports that in 2024, were submitted each month — a remarkable 50% increase from 2019. This influx suggests favorable conditions and a growing sense of empowerment for entrepreneurs nationwide.

The entrepreneurial studies major at Rider not only sparks your imagination but also equips you with the knowledge and skills to bring your business idea to life. From helping you create an actionable business plan to teaching operations management techniques, our hands-on program instills practical knowledge and nurtures creativity.

Health care management

The health care industry needs individuals with comprehensive business and health service expertise to treat patients and deliver life-saving care. By pursuing a business education that integrates health care management training, you gain the skills to optimize these vital systems and produce better patient outcomes.

• keep medical facilities up and running by overseeing organizations’ budgets, managing staff, ensuring operations adhere to regulations and developing processes that maintain efficiency and a high quality of care. In these multifaceted roles, professionals utilize a broader range of skills to fulfill their responsibilities.
  • Median annual salary: 
  • Employment outlook:
  • Data Source: Bureau of Labor Statistics, Health Services Managers (2025)

Be a part of shaping the future of health care by earning your B.S.B.A. in Health Care Management. Our degree program blends foundational business principles with an in-depth exploration of health care operations, finances and policy. With this specialized knowledge, you can work in health services management and help improve patient-centered care.

Global supply chain

As global ties continue to strengthen, leaders with a robust understanding of international supply chains and how to optimize these systems are essential for driving sustainable growth. Through their hard work and strategic and logistical expertise, they drive innovation and build lasting cross-cultural partnerships. 

• play an integral role in supply chain management. With their expertise, they oversee material allocation, project demands and supply flows, strategize to reduce risk and serve as a liaison between organizations, suppliers and customers.
  • Median annual income: 
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�龱����’s B.S.B.A. in Global Supply Chain Management program delivers an interdisciplinary curriculum, transformative hands-on experiences and long-standing industry connections. With the versatile skill set you gain, you are positioned for success in industries worldwide.

Management

Every sector within the business world demands dynamic leaders capable of driving organizational change, effectively managing diverse teams and fostering a culture of innovation. While these competencies take time and effort to develop, enrolling in a business degree program exposes you to theoretical frameworks for interpersonal success and connects you to mentors who offer valuable real-world experience.

• oversee the entire employee experience, guiding individuals from recruitment through onboarding and managing ongoing aspects like compensation, benefits, training and employee relations. They also play an integral role in maintaining accurate operational and employment records.
  • Median annual income:
  • Employment growth:
  • Data Source: Bureau of Labor Statistics, Human Resources Specialists (2025)
• ensure their offices, organizations or facilities operate efficiently, effectively manage staff, comply with legal regulations and establish robust policies and procedures. They also work hard to set long-term goals that promote the organization's overall growth and success.
  • Median annual income:
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  • Data Source: Bureau of Labor Statistics, Administrative Services and Facilities Managers (2025)

Rider offers a series of management-focused B.S.B.A. programs, including the human resource management major, the management and leadership major, and the sport management major, all of which help elevate your specialized expertise and prepare you to lead. Along with rounding out your core knowledge of business operations, you also gain practical strategies for communication, building strong teams and conflict resolution. With these highly marketable skills, you can tackle advanced management positions.

Marketing

Marketing-focused roles offer an exciting opportunity to blend creativity with business strategy to tell a brand story, connect with key demographics and audiences, and analyze market trends. With a B.S.B.A., you can work in brand management, digital marketing, content strategy and market research.

• work closely with clients or internal teams to build actionable marketing plans and execute campaigns across platforms to expand brand visibility and promote business growth.
  • Median annual income:
  • Employment growth: 
  • Data Source: Bureau of Labor Statistics, Marketing Managers (2025)
• bring data-driven insights to creative marketing endeavors to improve campaign efficacy. They use their technical skills to forecast sales trends, generate competitor analysis, create questionnaires and surveys to receive customer feedback, and review campaign performance. Equipped with this data, they use it to inform future marketing efforts.
  • Median annual income:
  • Employment growth: 
  • Data Source: Bureau of Labor Statistics, Marketing Research Analysts (2025)

С����Ƶ’s B.S.B.A. in Marketing delivers an engaging business education, where data-driven insights and creativity collide. Along with deepening your expertise in practical business strategies, you have plenty of opportunities to gain real-world experience working with brands and marketing experts, strengthening your storytelling skills and learning how to meet consumers’ needs.

Is a business administration degree worth it?

Yes, earning a business degree is a worthwhile investment in your career future. As an aspiring business leader, you’ll find that earning a B.S.B.A. degree:

• Helps you build robust “power skills”: In addition to technical expertise, a business degree equips you with vital "power skills" — often referred to as "soft skills" — that are essential for professional longevity. As Dr. Lan Ma Nygren, associate dean and Professor at С����Ƶ’s Norm Brodsky College of Business, emphasizes, these competencies are an essential component of your ability to tackle more advanced positions and drive organizational success. Power skills often include:
  • Critical thinking
  • Communication
  • Change management
  • Collaboration and teamwork
  • Problem solving
  • Resiliency

• Gives you career flexibility: Since B.S.B.A. degrees integrate an interdisciplinary curriculum and help you cultivate highly transferable skills, you have more career options than many other fields. This high level of flexibility is crucial to your success and will sustain the many iterations of your career.

  As Dr. Nygren explains, “Because of the technology evolving and AI, [this generation] will change jobs.” So, to thrive in this dynamic environment, she emphasized the need for “well-rounded skills, an open mind and adaptability.” With these qualities, you can pivot to alternative job paths and continue your growth.

• Prepares you for graduate education: Whether you aspire to earn a master's degree, like a Master of Business Administration, or prepare for law school, a business degree provides a strong basis for your future success. It builds a strong foundation in operational and leadership knowledge upon which you can hone advanced skills that elevate your career.

Where do �龱����’s business graduates work? 

A bright professional future begins at Rider. Centrally located in Lawrenceville, New Jersey, Rider offers premier access to business hubs like New York City and Philadelphia, opening doors to opportunities. 

With a university-wide emphasis on engaged learning, �龱����’s undergraduate business programs integrate transformative real-world experiences throughout our curricula. Our students have landed internships, co-ops, and full-time employment at prominent corporations, such as Apple, Estee Lauder, and Johnson & Johnson, investment firms, and the Big Four accounting firms (Deloitte, PwC, Ernst & Young, and KPMG). 

Whatever your career plans, С����Ƶ leads you to success.

Your future in business begins at Rider

As a leader in business education, С����Ƶ helps you turn your professional goals into reality. We offer a broad range of undergraduate and graduate programs, including 13 distinct B.S.B.A. degrees, empowering you to specialize your expertise in alignment with your interests. 

Our emphasis on engaged learning, practical application and personalized support ensures you hone in-demand skills and build the confidence to thrive and adapt to future challenges. 

Excited to join our growing community of business leaders? Take the next step by applying to С����Ƶ today.