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Susan O'Sullivan-Gavin

Susan O'Sullivan-Gavin

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  • Susan O'Sullivan-Gavin

Contact Info

Email: sosullivang [at] rider.edu

Phone Number: 609-896-5374

Department: Department of Marketing

Office Location: Sweigart Hall

Additional Info:

Academic Focus: Legal Studies

Contact Info

Email: sosullivang [at] rider.edu

Phone Number: 609-896-5374

Department: Department of Marketing

Office Location: Sweigart Hall

Additional Info:

Academic Focus: Legal Studies

Background Information

  • JD Seton Hall University, School of Law
  • B.A. Seton Hall University, Political Science

Refereed Articles

  • 鈥淐hecking the Checkers: Evaluating the Readability of the SEC鈥檚 A Plain English Handbook.鈥 Ricci, Cecilia Wagner and O鈥橲ullivan-Gavin, Susan A. Quarterly Journal of Finance & Accounting, Vol. 60, No. 3 & 4, 79 鈥 100 (Summer & Fall 2022).
  • 鈥淚dentifying Earnings Management: The Case of Small Cap Corporations in the United States.鈥 Ricci, Cecilia Wagner and O鈥橲ullivan-Gavin, Susan A. International Research Journal of Applied Finance, Vol. VIII, 214-229 (2017)
  • 鈥淧ost Quon: An Analysis of the Evolution of New Media and the Employment Relationship.鈥 Shannon, John H. and O鈥橲ullivan-Gavin, Susan A. Journal of Business & Technology Law, Vol. 11(2), 179-198, Spring 2016).
  • 鈥淢anaging the Impact of New Media on the Employment Relationship.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. Pepperdine Journal of Business, Entrepreneurship & the Law, Vol. 4(2), 191 鈥 221 (Spring 2011). 
  • 鈥淩egulation: A Historical Perspective and Discussions of the Impact of the Commerce Clause and the Fourteenth Amendment and the Move to Deregulate the American Economy.鈥 Hunter, Richard J., Shannon, John H., O鈥橲ullivan-Gavin, Susan A., and Blodgett, Mark. University of La Verne Law Review, Vol. 32(2), 137 鈥 164 (May 2011). 
  • 鈥淪arbanes-Oxley: An Overview of Current Issues and Concerns.鈥 Parles, Lisa, O鈥橲ullivan, Susan A., and Shannon, John H. Review of Business, Vol. 27(3), 38 鈥 46 (Spring/Summer 2007).  
  • 鈥淩ecent U.S. Supreme Court Cases Affecting the Employer-Employee Relationship: Arbitration of Employment Disputes, the Scope and Remedies of the Americans with Disabilities Act and Affirmative Action.鈥 Alexander Becker, Paula, O鈥橲ullivan, Susan A. and Prelich Passaro, Karen A. Hofstra Labor and Employment Law Journal, Vol. 21, 209 鈥 231 (Fall 2003).
  • Wagner Ricci, C. & O'Sullivan-Gavin, S. A. The Detection of Earnings Management in American Micro-Cap Companies. Journal of Applied Financial Research, Vol. 1, 49-62 (2018).
  • Gao, Z. & O'Sullivan-Gavin, S. (2015). The development of consumer privacy protection policy in China: A historical review.  Journal of Historical Research in Marketing, 7 (2) (232), 255, doi: .
  • O'Sullivan-Gavin, S. A. & Amazeen, M. A. (2016).  The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 'Scam' Ads.   Journal of Law, Business & Ethics, 22, 9-25.
  • O鈥橲ullivan-Gavin, S. A. & Shannon, J. H. (2014). Making the Leap: Developing and Implementing Hybrid and Online Legal Studies Courses. Southern Journal of Business & Ethics, 6, 69-91.
  • Ricci, C. & O'Sullivan-Gavin, S. A. (2014). An Analysis of Earnings Manipulation via Inventory in Companies Sanctioned by the SEC. Journal of Applied Financial Research, 1, 24 - 35.
  • Lozada, H., O'Sullivan-Gavin, S. A., Kritz, G., & Mintu-Wimsatt, A. (2013). The Challenge of Online Privacy to Global Marketers. Journal of Marketing Development and Competitiveness, 7 (1), 54-62.
  • Ricci, C. & O'Sullivan-Gavin, S. A. (2012). Internal Financial Impacts of the SEC's Accounting and Auditing Enforcement Releases (AAERs). Journal of Business and Economic Perspectives, 39 (1), 7-17.

Refereed Proceedings

鈥淭he Tangled Web of Behavioral Targeting Legislation: Will it Help or Hurt Consumers?鈥 Kritz, Gary H., O鈥橲ullivan-Gavin, Susan A., Lozada, Hector R. Academy of Business Research, Fall 2012 Conference. Atlantic City, NJ (Sept. 2012)

Abstract Only

  • Lozada, H., Kritz, G., & O'Sullivan-Gavin, S. A. (2014). Can Consumers' Online Privacy Be Protected? Marketing Management Association Spring Proceedings 2014, 101.

Book

  • Hunter, R. J., Shannon, J. H., Amoroso, H. J., & O'Sullivan-Gavin, S. A. (2012). The Legal Environment of Business: A Managerial and Regulatory Perspective, Third Edition (Third Ed. ed.). New York, NY: CreateSpace.
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan-Gavin, Susan A. The Legal Environment of Business: A Managerial and Regulatory Perspective, Third Edition. New York: CreateSpace (2012)
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan-Gavin, Susan A. The Legal Environment of Business: A Managerial and Regulatory Perspective. New York: Cengage Publishing, Inc. (2010)
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan, Susan A. The Legal Environment of Contemporary Business, Revised Second Edition. Ohio: Thomson Custom Publishing (2006)
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan, Susan A. The Legal Environment of Contemporary Business. Ohio: Thomson Custom Publishing (2003)
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan, Susan A. Law, Business and Regulation. Mass: Simon and Schuster (1999, revised)
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan, Susan A. Law, Business and Regulation. Mass: Simon and Schuster (1998)

Book Chapters Refereed

  • Amazeen, M. A. & O'Sullivan-Gavin, S. A. (2016). 'Rogue' Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?  In Press, In P. Booth and A. Davisson (Eds.), Controversies in Digital Ethics. 

Presentation of Refereed Papers

鈥淎n Integrated Writing Assignment for Finance and Accounting Majors: Analyzing the SEC Plain Writing Requirement in SEC Required Filing Documents using Artificial Intelligence Tools to Determine Readability.鈥 O鈥橲ullivan-Gavin, Susan A. and Wagner Ricci, Cecilia. Presented by Susan A. O鈥橲ullivan-Gavin. Academy of Business Research Online Conference (Best Paper Award). (June 2024).

International

  • O'Sullivan-Gavin, S. A. & Gao, Z. (2014, July). Policy-Making on Consumer Privacy Protection in China: A Historical Review. 14th Bi-Annual International Society of Markets & Developments Special Interest Group Conference at the 39th Annual Macromarketing Conference, July 2-5, 2014, Royal Holloway University of London, London, England., London, Great Britain.

National

  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2015, August). Post Quon: New Media and the Employment Relationship.  Academy of Legal Studies in Business, Philadelphia, Pennsylvania.
  • O'Sullivan-Gavin, S. A. & Amazeen, M. A. (2014). The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 'Scam Ads. Academy of Business Research, Atlantic City, New Jersey.
  • 鈥淩ogue鈥 Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?鈥 Amazeen, Michelle A. and O鈥橲ullivan-Gavin, Susan A. The Association for Education in Journalism and Mass Communication (AEJMC) Walter Cronkite Conference on Media Ethics and Integrity, (Best Paper Award). Missouri Western University, MO (Nov. 2014).
  • 鈥淭he Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 鈥楽cam鈥 Ads.鈥 O鈥橲ullivan-Gavin, Susan A. and Amazeen, Michelle A. The Academy of Business Research (Best Paper Award). Atlantic City, NJ (Sept. 2014).
  • Amazeen, M. A. & O鈥橲ullivan-Gavin, S. A. (2014) 鈥淩ogue鈥 Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?鈥 Association for Education in Journalism and Mass Communication (AEJMC) Inaugural Walter Cronkite Conference on Media Ethics and Integrity, Missouri Western University (Best Paper Award), Missouri.
  • Lozada, H., Kritz, G., & O'Sullivan-Gavin, S. A. (2014). Can Consumers' Online Privacy be Protected? Marketing Management Association Spring Proceedings 2014, Las Vegas, Nevada.

Regional

  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2013). Keeping it Real: Using Technology to Connect Current Events with Course Theories and Concepts. The Business Professor Teaching Summit 2013. Pearlstein Business Learning Center, Center for Teaching Excellence, Drexel University, Philadelphia, Pennsylvania.
  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2013, January). Cloudy with a Chance of? Introducing Cloud Technology to Students through Learning Management Systems, Open Source and Free Applications, and Active Learning. 2013 EDUCAUSE Mid-Atlantic Regional Conference, Baltimore, Maryland.
  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2012). Making the Leap: Developing and Implementing Hybrid and Online Courses at 小优视频 and Seton Hall University. The Business Professor Teaching Summit 2012. Pearlstein Business Learning Center, Center for Teaching Excellence, Drexel University, Philadelphia, Pennsylvania.

State

  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2013). Cloud Technology and Teaching: Helping Students Understand, Use and Maximize Cloud Technology in Courses. NJEDge.net. Annual Conference 10.0: Digital Reality, Plainsboro, New Jersey.
  • O'Sullivan-Gavin, S. A. (2013). The Sky's the Limit 鈥 Teaching and the Cloud: Helping Students Understand, Use and Maximize Cloud Technology in Courses. NJEDge.Net 14th Annual Faculty Showcase, Georgian Court University, Lakewood, New Jersey.
  • O'Sullivan-Gavin, S. A. & Shannon, J. H. (2012). A Collaborative Model for the Development and Implementation of Hybrid and Online Courses at 小优视频 and Seton Hall University. NJEDge.net. Annual Conference 9.0, Policy and Governance Track, Plainsboro, New Jersey.

Presentation of Non-Refereed Papers

Local

  • 鈥淚ntegrating Free AI Training and Micro-credentials Into Learning Environments.鈥  John H. Shannon, and Susan A. O鈥橲ullivan-Gavin. EDge 鈥 Edge.Con. Seton Hall University, South Orange, NJ. (April 2025)
  • 鈥淚ntegrating Generative AI in Higher Education Learning Environments: Opportunities and Challenges.鈥  Susan A. O鈥橲ullivan-Gavin. 小优视频 Teaching & Learning Center. Teaching Forum: 鈥淔aculty Advising, and AI application & policy in the classroom.鈥 小优视频, Lawrenceville, NJ. (Aug. 2024)
  • 鈥淎n Integrated Writing Assignment for Finance and Accounting Majors: Analyzing the SEC Plain Writing Requirement in SEC required filing documents using Artificial Intelligence tools to determine readability.鈥 Susan A. O鈥橲ullivan-Gavin and Cecilia Wagner Ricci. Academy of Business Research. Online. (June 2024) Best Paper Award
  • 鈥淚ntegrating Generative AI in Higher Education Learning Environments: Opportunities and Challenges.鈥 John H. Shannon, and Susan A. O鈥橲ullivan-Gavin. NJEDge 鈥 AI Teaching & Learning Symposium. Seton Hall University, South Orange, NJ. (June 2024)
  • 鈥淒igital Transformation: Adapting Teaching and Learning in Legal Studies Curricula.鈥 John H. Shannon and Susan A. O'Sullivan-Gavin. Academy of Legal Studies in Business 2019 Annual Conference. Montreal, Canada (Aug. 2019).
  • 鈥淭he Future Is Here: Digital Transformation.鈥 John H. Shannon and Susan A. O'Sullivan-Gavin. NJEDge - Teaching with Technology Showcase: Excellence in Action. William Paterson University, Wayne, NJ (Feb. 2019).
  • Reflective Journaling as a Metacognitive Tool to Deepen Student Learning. Faculty Panel: Kathy Browne, Heather Casey, and Susan A. O'Sullivan-Gavin. 小优视频, Teaching and Learning Center - Teaching Talk. Lawrenceville, NJ (Feb. 2019). 
  • The Future is Now: Opportunities and Challenges for Higher Education in the Digital Era. John H. Shannon and Susan A. O'Sullivan-Gavin. NJEDge - Edge.con - Digital Transformation: From Strategy to Practice. Long Branch, NJ (Jan. 2019).
  • "Pedagogy in 3D: Engaging Ways to Use Technology in the Classroom.鈥 小优视频, Teaching and Learning Center. Faculty Panel: O'Sullivan-Gavin, Susan A., Cape, Janet, Curran, Michael G. Jr. Lawrenceville, NJ (Oct. 2016).
  • O'Sullivan-Gavin, S. A., Wilner, A., & Hunter, B. (2015, May). Engaging Students through Deep Dives in the Disciplines.  小优视频 Faculty Development Workshops, Lawrenceville, New Jersey.
  • Shannon, J. H. & O'Sullivan-Gavin, S. A. (2012). Online and Hybrid Course Development. The Teaching. Learning and Technology Center Summer Series Workshop, Seton Hall University, South Orange, New Jersey.
  • O'Sullivan-Gavin, S. A. (2012). New Media and Corporate Policies. 小优视频, College of Business, Work-In-Progress Seminar, Lawrenceville, New Jersey.

Regional

  • 鈥淎cross Campuses: Using Blogs to Engage Students and Enhance Learning at 小优视频 and Seton Hall University.鈥 O鈥橲ullivan-Gavin, Susan A., and Shannon. John H. The Business Professor Teaching Summit 2011. Pearlstein Business Learning Center, Center for Teaching Excellence, Drexel University. Drexel University Main Campus, Philadelphia, PA (May 2011).
  • 鈥淩egulation in the American Economy: A Historical and Policy Perspective.鈥 Hunter, Richard J., Shannon, John H., O鈥橲ullivan-Gavin, Susan A. and Blodgett, Mark. Presented by Richard J. Hunter. Southern Academy of Legal Studies in Business (SALSB) Annual Meeting. San Antonio, TX (Mar. 2011).
  • 鈥淏ehavioral Targeting & Privacy Issues:  What Consumers Don鈥檛 Know Could Hurt Them.鈥 Kritz, Gary H., O鈥橲ullivan-Gavin, Susan A. and Lozada, Hector H. Presented by Gary, H. Kritz. American Society of Business and Behavioral Sciences (ASBBS), 18th Annual Conference. Las Vegas, NV (Feb. 2011).
  • 鈥淩egulation: A Historical Perspective and Discussion.鈥 Hunter, Richard J., Shannon, John H., and O鈥橲ullivan-Gavin, Susan A. Presented by Richard J. Hunter. Academy of Legal Studies in Business, 2010 Annual Conference. Richmond, VA (Aug. 2010).
  • 鈥淢anaging the Impact of New Media on the Employment Relationship.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. Presented by Susan A. O鈥橲ullivan-Gavin. Academy of Legal Studies in Business, 2010 Annual Conference. Richmond, VA (Aug. 2010).
  • 鈥淭he Implementation of New Technology to Compliment the Paperless Delivery of the MBA course Corporate Social Responsibility.鈥 O鈥橲ullivan-Gavin, Susan A., Shannon, John H., and Twal, Riad. NJEDge.net Conference 5.0, Emerging Technologies Track. Plainsboro, NJ (Nov. 2008).
  • 鈥淭aking Social Responsibility Paperless: Using BlackBoard and Wikis to Create a Collaborative Virtual Environment.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. Seton Hall University, Stillman School of Business, Division of Research and Teaching. South Orange, NJ (Apr. 2008).
  • 鈥淏lackboard, Blogs & Wikis: Using Technology to Engage Students & Enhance Learning.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. Seton Hall University. Stillman School of Business, Division of Research and Teaching. South Orange, NJ (Oct. 2007).
  • 鈥淪arbanes-Oxley: Opinions on Impact and Implementation 鈥 A proposed Survey for Members of Boards of Directors.鈥 O鈥橲ullivan-Gavin, Susan A. and McCauley-Parles, Lisa. North Atlantic Regional Business Law Association. Babson College, Babson Park, MA (Apr. 2006).
  • 鈥淕enetic Discrimination and Genetic Harassment in the Employment Sector: Will Your Family Tree Hang You?鈥 O鈥橲ullivan, Susan A. Metro-Atlantic Academic Business Conference. Seton Hall University, South Orange, NJ (Apr. 1999).
  • 鈥淲ading through Sexual Harassment Laws.鈥 O鈥橲ullivan. Susan A. New Jersey State Society for Human Resource Management Conference, Garden State Council and Member Chapters. Whippany, NJ (Oct. 1999).
  • 鈥淒irty Accounting at the Bath Shoppe: An Integrated Case for Accounting Students.鈥 O鈥橲ullivan, Susan A. and Strawser, Joyce A., PhD. Mid-Atlantic Regional Meeting of the American Accounting Association. Harrisburg, PA (Mar. 1999).

Honors/Awards/Grants

Awards

  • 鈥淎n Integrated Writing Assignment for Finance and Accounting Majors: Analyzing the SEC Plain Writing Requirement in SEC required filing documents using Artificial Intelligence tools to determine readability.鈥 Susan A. O鈥橲ullivan-Gavin and Cecilia Wagner Ricci. Academy of Business Research. Online. (June 2024) Best Paper Award
  • 2024 (Spring) 小优视频, Research Leave, 鈥淧rivacy in the Workplace: An Analysis of Technology Developments After the Covid-19 Pandemic.鈥 Awarded by the Provost and Vice President for Academic Affairs, upon recommendation of the University Faculty Development Committee.
  • 2022 - 2023: Norm Brodsky College of Business, Davis Research Fellowship, 鈥淎nalyzing the SEC Plain Writing Requirement in SEC required filing documents: An Integrative Writing Assignment for Finance and Accounting Majors.鈥 Awarded June 2022, the Davis Fellowship Review Committee, Norm Brodsky College of Business.
  • 2019: 小优视频, College of Continuing Studies - Online Course Development Grant: CidiLabs
  • 2017 (Spring) 小优视频, Research Leave, 鈥淣ew Media Research Series.鈥 Awarded by the Provost and Vice President for Academic Affairs, upon recommendation of the University Faculty Development Committee.
  • 2016, 小优视频, College of Continuing Studies MBA Online & Hybrid Course Development Grant
  • 2015: Davis Research Fellowship 2015 - 2016, 小优视频 Norm Brodsky College of Business. Engaging Students in Research Projects: An Analysis of Teaching Effectiveness and Learning Outcomes from a Student Perspective.
  • 2014:  The Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 'Scam' Ads.  Presented by Susan A. O鈥橲ullivan-Gavin and Michelle Amazeen. The Academy of Business Research Fall, 2014 Conference (Best Paper Award), Atlantic City, NJ (Sept. 2014).
  • 2014: 鈥淩ogue鈥 Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility? Presented by Michelle Amazeen and Susan A. O鈥橲ullivan-Gavin. The Association for Education in Journalism and Mass Communication (AEJMC) Walter Cronkite Conference on Media Ethics and Integrity, Missouri Western University (Best Paper Award), Missouri (Nov. 2014).
  • 2014:  Can Consumers鈥 Online Privacy Be Protected?  Hector Lozada, Gary Kritz, and Susan A. O鈥橲ullivan-Gavin. Marketing Management Association Spring Proceedings 2014, Las Vegas, NV. (Best Paper Award) (2014) p ix, p101.
  • 2013: 2013 Summer Research Fellowship. 小优视频. 2013 Summer Research Fellowship
  • 2013: Davis Research Fellowship 2013 - 2014. 小优视频, Norm Brodsky College of Business.
  • 2012: 2012 Summer Research Fellowship. 小优视频. 2012 Summer Research Fellowship
  • 2011: 2011 Summer Research Fellowship. 小优视频. 2011 Summer Research Fellowship
  • 2010: Seton Hall University Stillman School of Business. Graduate Teacher of the Year
  • 2007: Seton Hall University Stillman School of Business. Research Achievement Award
  • 2007: Seton Hall University Stillman School of Business - Alpha Kappa Psi. Teacher of the Year
  • 2006: Seton Hall University Stillman School of Business. Outstanding Teacher Recognition
  • 2004: Seton Hall University Stillman School of Business. Research Achievement Award
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