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Susan O'Sullivan-Gavin

Susan O'Sullivan-Gavin

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  • Susan O'Sullivan-Gavin

Contact Info

Email: sosullivang [at] rider.edu

Phone Number: 609-896-5374

Department: Department of Marketing

Office Location: Sweigart Hall

Additional Info:

Academic Focus: Legal Studies

Contact Info

Email: sosullivang [at] rider.edu

Phone Number: 609-896-5374

Department: Department of Marketing

Office Location: Sweigart Hall

Additional Info:

Academic Focus: Legal Studies

Background Information

  • JD Seton Hall University, School of Law
  • B.A. Seton Hall University, Political Science

Publications

Refereed Journals/Law Reviews

  • 鈥淢easuring Readability: An Integrated Writing Assignment for Business Students Using Generative AI and the SEC Plain English Guidelines.鈥 Susan A. O鈥橲ullivan-Gavin and Cecilia Wagner Ricci. Journal of the Academy of Business Education.  Vol. 25, p 25-43 (Fall 2025).
  • 鈥淐hecking the Checkers: Evaluating the Readability of the SEC鈥檚 A Plain English Handbook.鈥 Ricci, Cecilia Wagner and O鈥橲ullivan-Gavin, Susan A. Quarterly Journal of Finance & Accounting, Vol. 60, No. 3 & 4, 79 鈥 100 (Summer & Fall 2022).
  • 鈥淭he Detection of Earnings Management in American Micro-cap Companies.鈥 Ricci, Cecilia Wagner and O鈥橲ullivan-Gavin, Susan A. Journal of Applied Financial Research, Vol. 1, 49 鈥 62 (2018).
  • 鈥淚dentifying Earnings Management: The Case of Small Cap Corporations in the United States.鈥 Ricci, Cecilia Wagner and O鈥橲ullivan-Gavin, Susan A. International Research Journal of Applied Finance, Vol. VIII, 214-229 (2017).
  • 鈥淧ost Quon: An Analysis of the Evolution of New Media and the Employment Relationship.鈥 Shannon, John H. and O鈥橲ullivan-Gavin, Susan A. Journal of Business & Technology Law, Vol. 11(2), 179-198 (Spring 2016).
  • 鈥淭he Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 鈥楽cam鈥 Ads.鈥 O鈥橲ullivan-Gavin, Susan A. and Amazeen, Michelle. Journal of Law, Business and Ethics, Vol. 22, 9-25 (Winter 2016).
  • 鈥淭he Development of Consumer Privacy Protection in China: A Historical Review鈥 Gao, Zhihong and O鈥橲ullivan-Gavin, Susan. Journal of Historical Research in Marketing, Vol. 7 (2) (June 2015).
  • 鈥淢aking the Leap: Developing and Implementing Hybrid and Online Legal Studies Courses.鈥 Susan A. O鈥橲ullivan-Gavin and John H. Shannon. Southern Journal of Business & Ethics, Vol. 6, 69-91 (2014).
  • 鈥淎n Analysis of Earnings Manipulation via Inventory in Companies Sanctioned by the SEC.鈥 Ricci, Cecilia and O鈥橲ullivan-Gavin, Susan A. Journal of Applied Financial Research, Vol. 1, 24-35 (Spring 2014).
  • 鈥淭he Challenge of Online Privacy to Global Marketers.鈥 Lozada, Hector, O鈥橲ullivan-Gavin, Susan A, Kritz, Gary and Mintu-Winsatt, Alma. Journal of Marketing Development and Competitiveness, Vol. 7(1), 54 -62 (2013).
  • 鈥淚nternal Financial Impacts of the SEC鈥檚 Accounting and Auditing Enforcement Releases (AAERs).鈥 Ricci, Cecilia, and O鈥橲ullivan-Gavin, Susan A. Journal of Business and Economic Perspectives, Vol. 39(1), 7 - 17 (Spring/Summer 2012).
  • 鈥淢anaging the Impact of New Media on the Employment Relationship.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. Pepperdine Journal of Business, Entrepreneurship & the Law, Vol. 4(2), 191 鈥 221 (Spring 2011).  
  • 鈥淩egulation: A Historical Perspective and Discussions of the Impact of the Commerce Clause and the Fourteenth Amendment and the Move to Deregulate the American Economy.鈥 Hunter, Richard J., Shannon, John H., O鈥橲ullivan-Gavin, Susan A., and Blodgett, Mark. University of La Verne Law Review, Vol. 32(2), 137 鈥 164 (May 2011).  
  • 鈥淪arbanes-Oxley: An Overview of Current Issues and Concerns.鈥 Parles, Lisa, O鈥橲ullivan, Susan A., and Shannon, John H. Review of Business, Vol. 27(3), 38 鈥 46 (Spring/Summer 2007).  
  • 鈥淩ecent U.S. Supreme Court Cases Affecting the Employer-Employee Relationship: Arbitration of Employment Disputes, the Scope and Remedies of the Americans with Disabilities Act and Affirmative Action.鈥 Alexander Becker, Paula, O鈥橲ullivan, Susan A. and Prelich Passaro, Karen A. Hofstra Labor and Employment Law Journal, Vol. 21, 209 鈥 231 (Fall 2003).

Refereed Proceedings

  • 鈥淎n Integrated Writing Assignment for Finance and Accounting Majors: Analyzing the SEC Plain Writing Requirement in SEC Required Filing Documents using Artificial Intelligence Tools to Determine Readability.鈥 O鈥橲ullivan-Gavin, Susan A. and Wagner Ricci, Cecilia. Presented by Susan A. O鈥橲ullivan-Gavin. Academy of Business Research Online Conference (Best Paper Award) (June 2024).
  • 鈥淩ogue鈥 Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?鈥 Amazeen, Michelle A. and O鈥橲ullivan-Gavin, Susan A. The Association for Education in Journalism and Mass Communication (AEJMC) Walter Cronkite Conference on Media Ethics and Integrity (Best Paper Award). Missouri Western University, MO (Nov. 2014).
  • 鈥淭he Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 鈥楽cam鈥 Ads.鈥 O鈥橲ullivan-Gavin, Susan A. and Amazeen, Michelle A. The Academy of Business Research (Best Paper Award). Atlantic City, NJ (Sept. 2014).
  • 鈥淐an Consumers鈥 Online Privacy Be Protected?鈥 Lozada, Hector, Kritz, Gary and O鈥橲ullivan-Gavin, Susan A. Presented by Hector Lozada. Marketing Management Association Spring Proceedings (Best Paper Award). p ix, p101. Las Vegas, Nevada (2014).

Casebook

  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan-Gavin, Susan A. Law, Business and Regulation. New York: CreateSpace (2017).
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan-Gavin, Susan A. The Legal Environment of Business: A Managerial and Regulatory Perspective, Third Edition. New York: CreateSpace (2012).
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan-Gavin, Susan A. The Legal Environment of Business: A Managerial and Regulatory Perspective. New York: Cengage Publishing, Inc. (2010).
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan, Susan A. The Legal Environment of Contemporary Business, Revised Second Edition. Ohio: Thomson Custom Publishing (2006).
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan, Susan A. The Legal Environment of Contemporary Business. Ohio: Thomson Custom Publishing (2003).
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan, Susan A. Law, Business and Regulation. Mass: Simon and Schuster (1999, revised).
  • Hunter, Richard; Shannon, John H.; Amoroso, Henry J.; and O鈥橲ullivan, Susan A. Law, Business and Regulation. Mass: Simon and Schuster (1998).

Book Chapter - Refereed

  • 鈥淩ogue Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?鈥  Amazeen, Michelle and O鈥橲ullivan-Gavin, Susan A. Chapter 8 in: Controversies in Digital Ethics. Paul Booth and Amber Davisson, Eds. NY: Bloomsbury Academic Publishing (2016), ISBN-13: 978-1501310560/ ISBN-10: 1501310569.

Refereed Presentations

  • AI in Sport: Examination of US Open App. Rufer, Lisa., and Susan A. O鈥橲ullivan-Gavin. 2025 Sport Marketing Association Annual Conference, Phoenix, AZ (Fall 2025).
  • 鈥淯nlocking the Future of Learning: Integrating Free AI Training & Micro-Credentials into Learning Environments.鈥 John H. Shannon and Susan A. O鈥橲ullivan-Gavin. EdgeCon Spring 2025. EDge. Seton Hall University, South Orange, NJ (April 2025).
  • 鈥淚ntegrating Generative AI in Higher Education Learning Environments: Opportunities and Challenges.鈥 John H. Shannon, and Susan A. O鈥橲ullivan-Gavin. NJEDge 鈥 AI Teaching & Learning Symposium. Seton Hall University, South Orange, NJ (June 2024).
  • 鈥淒igital Transformation: Adapting Teaching and Learning in Legal Studies Curricula.鈥 John H. Shannon and Susan A. O'Sullivan-Gavin. Academy of Legal Studies in Business 2019 Annual Conference. Montreal, Canada (Aug. 2019).
  • 鈥淭he Future Is Here: Digital Transformation.鈥 John H. Shannon and Susan A. O'Sullivan-Gavin. NJEDge - Teaching with Technology Showcase: Excellence in Action. William Paterson University, Wayne, NJ (Feb. 2019).
  • The Future is Now: Opportunities and Challenges for Higher Education in the Digital Era. John H. Shannon and Susan A. O'Sullivan-Gavin. NJEDge - Edge.con - Digital Transformation: From Strategy to Practice. Long Branch, NJ (Jan. 2019).
  • 鈥淧ost Quon: New Media and the Employment Relationship.鈥 Shannon, John H. and O鈥橲ullivan-Gavin, Susan A. Academy of Legal Studies in Business, 2015 Annual Conference. Philadelphia, PA (Aug. 2015).
  • 鈥淧olicy-Making on Consumer Privacy Protection in China: A Historical Review.鈥 Gao, Zhihong and O鈥橲ullivan-Gavin, Susan A. The 14th Bi-Annual International Society of Markets & Developments Special Interest Group Conference at the 39th Annual Macromarketing Conference. Royal Holloway University of London, London, England (July 2014).
  • 鈥淐loud Technology and Teaching: Helping Students Understand, Use and Maximize Cloud Technology in Courses.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. NJEDge.net. Annual Conference: 10.0: Digital Reality. Plainsboro, NJ (Nov. 2013).
  • 鈥淜eeping it Real: Using Technology to Connect Current Events with Course Theories and Concepts.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. The Business Professor Teaching Summit 2013. Pearlstein Business Learning Center, Center for Teaching Excellence. Drexel University Main Campus, Philadelphia, PA (May 2013).
  • 鈥淭he Sky鈥檚 the Limit 鈥 Teaching and the Cloud: Helping Students Understand, Use and Maximize Cloud Technology in Courses.鈥 O鈥橲ullivan-Gavin, Susan A. NJEDge.net 14th Annual Faculty Showcase. Georgian Court University, Lakewood, NJ (Mar. 2013).
  • 鈥淐loudy with a Chance of?鈥 鈥淚ntroducing Cloud Technology to Students Through Learning Management Systems, Open Source and Free Applications, and Active Learning.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. EDUCAUSE Mid-Atlantic Regional Conference. Baltimore, MD (Jan. 2013).
  • 鈥淎 Collaborative Model for the Development and Implementation of Hybrid and Online Courses at 小优视频 and Seton Hall University.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. NJEDge.net Annual Conference 9.0, Policy and Governance Track. Plainsboro, NJ (Nov. 2012).
  • 鈥淢aking the Leap: Developing and Implementing Hybrid and Online Courses at 小优视频 and Seton Hall University.鈥 O鈥橲ullivan-Gavin, Susan A. The Business Professor Teaching Summit 2012. Pearlstein Business Learning Center, Center for Teaching Excellence, Drexel University. Main Campus, Philadelphia, PA (May 2012).
  • 鈥淎cross Campuses: Using Blogs to Engage Students and Enhance Learning at 小优视频 and Seton Hall University.鈥 O鈥橲ullivan-Gavin, Susan A., and Shannon. John H. The Business Professor Teaching Summit 2011. Pearlstein Business Learning Center, Center for Teaching Excellence, Drexel University. Drexel University Main Campus, Philadelphia, PA (May 2011).
  • 鈥淩egulation in the American Economy: A Historical and Policy Perspective.鈥 Hunter, Richard J., Shannon, John H., O鈥橲ullivan-Gavin, Susan A. and Blodgett, Mark. Presented by Richard J. Hunter. Southern Academy of Legal Studies in Business (SALSB) Annual Meeting. San Antonio, TX (Mar. 2011).
  • 鈥淏ehavioral Targeting & Privacy Issues:  What Consumers Don鈥檛 Know Could Hurt Them.鈥 Kritz, Gary H., O鈥橲ullivan-Gavin, Susan A. and Lozada, Hector H. Presented by Gary, H. Kritz. American Society of Business and Behavioral Sciences (ASBBS), 18th Annual Conference. Las Vegas, NV (Feb. 2011).
  • 鈥淩egulation: A Historical Perspective and Discussion.鈥 Hunter, Richard J., Shannon, John H., and O鈥橲ullivan-Gavin, Susan A. Presented by Richard J. Hunter. Academy of Legal Studies in Business, 2010 Annual Conference. Richmond, VA (Aug. 2010).
  • 鈥淢anaging the Impact of New Media on the Employment Relationship.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. Presented by Susan A. O鈥橲ullivan-Gavin. Academy of Legal Studies in Business, 2010 Annual Conference. Richmond, VA (Aug. 2010).
  • 鈥淭he Implementation of New Technology to Compliment the Paperless Delivery of the MBA course Corporate Social Responsibility.鈥 O鈥橲ullivan-Gavin, Susan A., Shannon, John H., and Twal, Riad. NJEDge.net Conference 5.0, Emerging Technologies Track. Plainsboro, NJ (Nov. 2008).
  • 鈥淪arbanes-Oxley: Opinions on Impact and Implementation 鈥 A proposed Survey for Members of Boards of Directors.鈥 O鈥橲ullivan-Gavin, Susan A. and McCauley-Parles, Lisa. North Atlantic Regional Business Law Association. Babson College, Babson Park, MA (Apr. 2006).
  • 鈥淕enetic Discrimination and Genetic Harassment in the Employment Sector: Will Your Family Tree Hang You?鈥 O鈥橲ullivan, Susan A. Metro-Atlantic Academic Business Conference. Seton Hall University, South Orange, NJ (Apr. 1999).
  • 鈥淲ading through Sexual Harassment Laws.鈥 O鈥橲ullivan. Susan A. New Jersey State Society for Human Resource Management Conference, Garden State Council and Member Chapters. Whippany, NJ (Oct. 1999).
  • 鈥淒irty Accounting at the Bath Shoppe: An Integrated Case for Accounting Students.鈥 O鈥橲ullivan, Susan A. and Strawser, Joyce A., PhD. Mid-Atlantic Regional Meeting of the American Accounting Association. Harrisburg, PA (Mar. 1999).

Invited Presentations

  • 鈥淚ntegrating Generative AI in Higher Education Learning Environments: Opportunities and Challenges.鈥  Susan A. O鈥橲ullivan-Gavin. 小优视频 Teaching & Learning Center. Teaching Forum: 鈥淔aculty Advising, and AI application & policy in the classroom.鈥 小优视频, Lawrenceville, NJ (Aug. 2024).
  • Reflective Journaling as a Metacognitive Tool to Deepen Student Learning. Faculty Panel: Kathy Browne, Heather Casey, and Susan A. O'Sullivan-Gavin. 小优视频, Teaching and Learning Center - Teaching Talk. Lawrenceville, NJ (Feb. 2019).
  • 鈥淓ngaging Ways to Use Technology in the Classroom.鈥 小优视频, Teaching and Learning Center. Faculty Panel: O'Sullivan-Gavin, Susan A., Cape, Janet, Curran, Michael G. Jr. Lawrenceville, NJ (Oct. 2016).
  • 鈥淧edagogy in 3D: Engaging Students through Deep Dives in Your Discipline.鈥 Hunter, Brooke, O鈥橲ullivan-Gavin, Susan, Wilner, Arlene, and Zdan, Richard. Faculty Development Day, 小优视频, Teaching and Learning Center. Lawrenceville, NJ (May 2015).
  • 鈥淥nline and Hybrid Course Development.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. The Teaching, Learning and Technology Center Summer Series Workshop. Seton Hall University, South Orange, NJ (June 2012).
  • 鈥淣ew Media and Corporate Policies." 小优视频, College of Business, Work-In-Progress Seminar. Presented by O鈥橲ullivan-Gavin, Susan A. 小优视频, Lawrenceville, NJ (Mar. 2012).
  • 鈥淭aking Social Responsibility Paperless: Using BlackBoard and Wikis to Create a Collaborative Virtual Environment.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. Seton Hall University, Stillman School of Business, Division of Research and Teaching. South Orange, NJ (Apr. 2008).
  • 鈥淏lackboard, Blogs & Wikis: Using Technology to Engage Students & Enhance Learning.鈥 O鈥橲ullivan-Gavin, Susan A. and Shannon, John H. Seton Hall University. Stillman School of Business, Division of Research and Teaching. South Orange, NJ (Oct. 2007).

Invited Guest Speaker

  • 鈥淐orporate Social Responsibility.鈥 Center for Leadership Development (Honors Program), Stillman School of Business, Seton Hall University, South Orange, NJ (Sept. 2009).
  • 鈥淓xecutives in Leadership: Juggling Work and Personal Life.鈥 Center for Leadership Development (Honors Program), Stillman School of Business, Seton Hall University. Delivered opening and closing remarks. Seton Hall University, South Orange, NJ (Apr. 2009).
  • 鈥淭he Law School Application Process.鈥 St. Thomas More Pre-Legal Society Annual Fields of Law Dinner. Seton Hall University, South Orange, NJ (Spring 2002, 2005).

Awards

  • 鈥淎n Integrated Writing Assignment for Finance and Accounting Majors: Analyzing the SEC Plain Writing Requirement in SEC Required Filing Documents using Artificial Intelligence Tools to Determine Readability.鈥 O鈥橲ullivan-Gavin, Susan A. and Wagner Ricci, Cecilia. Presented by Susan A. O鈥橲ullivan-Gavin. Academy of Business Research Online Conference (Best Paper Award) (June 2024).
  • 2024 (SPRING) 小优视频, Research Leave: 鈥淧rivacy in the Workplace: An Analysis of Technology Developments After the Covid-19 Pandemic.鈥 Awarded by the Provost and Vice President for Academic Affairs, upon recommendation of the University Faculty Development Committee.
  • 2022 - 2023: Norm Brodsky College of Business, Davis Research Fellowship: 鈥淎nalyzing the SEC Plain Writing Requirement in SEC required filing documents: An Integrative Writing Assignment for Finance and Accounting Majors.鈥
  • 2019: 小优视频, College of Continuing Studies - Online Course Development Grant: CIDILABS.
  • 2017 (SPRING) 小优视频, Research Leave: 鈥淣ew Media Research Series.鈥 Awarded by the Provost and Vice President for Academic Affairs, upon recommendation of the University Faculty Development Committee.
  • 2016, 小优视频, College of Continuing Studies MBA Online & Hybrid Course Development Grant.
  • 2015 鈥 2016 小优视频, College of Business Administration, Davis Research Fellowship, 鈥淓ngaging Students in Research Projects: An Analysis of Teaching Effectiveness and Learning Outcomes from a Student Perspective Survey.鈥
    • 鈥淩ogue鈥 Advertising in the Digital Age: Creative Reputation Building or Industry Irresponsibility?鈥 Amazeen, Michelle A. and O鈥橲ullivan-Gavin, Susan A. The Association for Education in Journalism and Mass Communication (AEJMC) Walter Cronkite Conference on Media Ethics and Integrity (Best Paper Award). Missouri Western University, MO (Nov. 2014).
    • 鈥淭he Advertising Industry in the Social Media Age: The Ethical and Legal Implications of Unsanctioned Rogue or 鈥楽cam鈥 Ads.鈥 O鈥橲ullivan-Gavin, Susan A. and Amazeen, Michelle A. The Academy of Business Research (Best Paper Award). Atlantic City, NJ (Sept. 2014).
    • 鈥淐an Consumers鈥 Online Privacy Be Protected?鈥 Lozada, Hector, Kritz, Gary and O鈥橲ullivan-Gavin, Susan A. Presented by Hector Lozada. Marketing Management Association Spring Proceedings (Best Paper Award). p ix, p101. Las Vegas, Nevada (2014).
  • 2013 鈥 2014 小优视频, College of Business Administration, Davis Research Fellowship: 鈥淪cam Advertising in the Digital Age: Creative Reputation-Building of Industry Irresponsibility?鈥 with Dr. Michelle Amazeen.
  • 2013 小优视频 Summer Research Fellowship. Awarded by 小优视频, the Provost and Vice President for Academic Affairs, upon recommendation of the Faculty Development Committee.
  • 2012 小优视频 Summer Research Fellowship. Awarded by 小优视频, the Provost and Vice President for Academic Affairs, upon recommendation of the Faculty Development Committee.
  • 2011 小优视频 Summer Research Fellowship. Awarded by 小优视频, the Provost and Vice President for Academic Affairs, upon recommendation of the Faculty Development Committee.
  • 2009 鈥 2010 Graduate Teacher of the Year. Awarded by the Stillman School of Business Graduate students and Dean, Stillman School of Business, Seton Hall University (May 2010).
  • 2006 鈥 2007 Research Achievement Award. Awarded by the Dean, Stillman School of Business, Seton Hall University (Sept. 2007).
  • 2006 鈥 2007 Undergraduate Teacher of the Year. Awarded by the Stillman School of Business undergraduate student organization Alpha Kappa Psi and the Dean, Stillman School of Business, Seton Hall University (Mar. 2007).
  • 2005 鈥 2006 Outstanding Teacher Recognition. Recognized by the Dean and Department Chair, Stillman School of Business, Seton Hall University (Aug. 2006).
  • 2003 鈥 2004 Research Achievement Award. Awarded by the Dean, Stillman School of Business, Seton Hall University (Aug. 2004).
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